Just Published: "Small Cooking Appliances in Sweden"

A strong "back to basics" trend was observed in the review period, including 2014. Swedish consumers wish to prepare their meals from scratch, using the best ingredients and methods and techniques employed by professional chefs. Industry players report that this desire is supporting the consumers’ demand for appliances that specifically address their needs.

Competitive Landscape

OBH Nordica Sweden is the leading player in 2014, with a retail volume share of 13%. This represents a very marginal decrease on 2013. The company’s leadership is attributable to its broad and varied product portfolio in small cooking appliances. In addition to an extensive distribution network, OBH Nordica is a recognisable brand among Swedish consumers, who perceive it as offering value for money and addressing their specific needs.

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Industry Prospects

The "back to basics" trend noted in 2014 is expected to continue into the forecast period. This will support retail volume sales growth in small cooking appliances; especially for appliances that consumers believe help them achieve their "back to basics" desires. The demand for professional standard appliances will play support the development of the "back to basics" trend, which, in turn, will exert upward pressure on unit prices and stimulate retail value sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Sweden?
* What are the major brands in Sweden?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Sweden?

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