"Grocery Retailers in Costa Rica" Published

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015

During 2014, grocery retailers continued to focus on offering attractive value relations to consumers, which were mainly represented by discounts and offers in the case of supermarkets (even in the case of the high- end players), hypermarkets and discounters, while convenience stores remained committed with offering time-saving, differentiated items and product availability as its main strengths to attract local consumers. Convenience stores continued to develop towards reaching the mid and upper class local consumers, expanding in the main urban central locations of Costa Rica keeping the rapid growth inertia which has characterised this format over the review period, while independent small grocers continued making efforts to reinvent its traditional business model, by incorporating additional services (such as public services paying platforms) and in remodelling stores.

Full Report Details at
- http://www.fastmr.com/prod/952539_grocery_retailers_in_costa_rica.aspx?afid=301

Competitive Landscape

Wal-Mart Centroamérica SA retained its leadership within grocery retailers in Costa Rica, accounting for 34% value share during 2014. This multinational company operated 217 outlets in the country during 2014, with most of them being discounters (180 outlets), followed by supermarkets (29 outlets) and complemented by eight hypermarkets under its core Walmart brand. This number of stores only gives a partial idea of the negotiating capacity and the strong economy of scale savings developed by this global retailer in the region, as it also operates a vast number of stores in Central American, reaching a total number of almost 600 outlets. In addition to leveraging its growth potential by targeting the vast number of lower and mid-income consumers though its discounter formats and low prices policies, this grocery retailer player has also been capable of reaching more specialised consumers through its supermarket brand Mas X Menos (targeting upper class buyers) which was also complemented by its hypermarkets which attracts lower and upper class consumers at the same time.

Industry Prospects

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