Market Report, "Vacuum Cleaners in Sweden", published

There was a growing consumer preference for basic function and economy vacuum cleaner models in 2014. This resulted unit prices decrease for many types of vacuum cleaners in Sweden.

Competitive Landscape

Electrolux is the leading player with a 31% share of retail volume sales in 2014. This represents a one percentage point decrease on 2013, largely attributable to the growing consumer preference for budget vacuum cleaners, as indicated by the growing retail volume share for private label. Nevertheless, Electrolux holds a strong lead in vacuum cleaners due to its comprehensive product portfolio and extensive market penetration and distribution reach.

Industry Prospects

From autumn 2014, new vacuum cleaner models sold in Sweden will be subject to an EU directive restricting maximum watt usage. The maximum wattage will be limited to 1,600Watt, translating into maximum usage of 1,600Watt per hour. This development will bring energy-efficiency to the fore. A trend towards vacuum cleaners with increasingly powerful motors was observed in the review period. With EU regulation halting this trend, the onus will be on manufacturers to innovate and find energy-efficient solutions that do not compromise the level of product performance consumers have come to accept.

Full Report Details at
- http://www.fastmr.com/prod/953155_vacuum_cleaners_in_sweden.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in Sweden?
* What are the major brands in Sweden?
* How have stick vacuum cleaners performance over the past 5 years?
* Are robotic vacuum cleaners the future for the vacuum industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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