Home Improvement in Hong Kong, China - New Market Research Report

In 2013, the majority of Hong Kong consumers continued to prefer hiring professionals for interior design and renovation of their homes. However, the rising sophistication of young consumers following their increased exposure to interior design via the internet and other media also raised their willingness to design and furnish their own homes instead. This is also to ensure that the design remains unique. Therefore, this benefited the performance of home improvement in 2013.

Competitive Landscape

Nippon Paint (HK) Co Ltd remained the leader in home improvement with a 3% value share in 2013. Its leading position in home paint, driven by a wide product range, was the key driver behind its leadership in home improvement over the review period. The player also invested in aggressive marketing campaigns to reinforce consumer awareness of its brands, thus further benefiting its performance in 2013.

Industry Prospects

Home improvement is expected to slow in constant value growth terms over the forecast period. The high property prices in Hong Kong will see consumers continuing to face challenges in buying a new property, thus restraining the overall growth potential of home improvement. However, consumers’ increased sophistication and disposable incomes will still raise their willingness to invest in home improvement to better their living conditions and in turn, quality of lifestyle.

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Home Improvement Market ResearchAnalyse key trends and developments in Hong Kong, China for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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