Home Laundry Appliances in Brazil - New Report Available

Home laundry appliances witnessed a 2% decline in overall volume sales in 2014 and registered a total of 7.5 million units sold. The weak demand was the main obstacle to growth of the category. In 2014, the Brazilian economy stagnated and consumers witnessed an increase of indebtedness and default rates, which contributed to reduced consumer confidence and consequently low demand.

Competitive Landscape

Whirlpool remained as the leading company within home laundry appliances in 2014. The company posted 28% volume share in this year, well ahead of Electrolux which ranked second with 19%. In April 2013, Whirlpool launched two major national advertising campaigns for Brastemp Ative! and the Consul Facilite line, with advertisements on national TV channels and all other contact points with consumers. The company also launched the combo Laundry Center with an 11kg automatic washing machine and 17kg tumble dryer, available in cherry and metallic, targeted towards the higher-income group due to the high unit prices of R$5,500 and R$4,900.

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Industry Prospects

2015 is expected to remain as a challenging year, given that the macroeconomic scenario did not show signals of improvement in 2014. However, as the economy recovers stability over the following years, demand is also predicted to gain fuel, which will result in increasing volume growth rates over the rest of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Brazil?
* What are the major brands in Brazil?
* What is the average volume capacity for washing machines in Brazil?
* Has there been a shift from front loading to top loading washing machines?
* What is the sizing of automatic versus semi-automatic washing machines in Brazil?



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