"Small Kitchen Appliances (Non-Cooking) in Egypt" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015

Kettles remains the only product category within small cooking appliances (non-cooking) in Egypt at the end of the review period. Throughout 2014, volume sales of kettles continued to fall and the category is set to decline in volume and current value by 4% over the course of the year, the second consecutive year during which the category will have recorded negative growth. This is primarily due to lower levels of consumer spending as significant numbers of Egyptian households are now opting to repair and keep their existing kettles rather than purchasing new kettles when their old ones malfunction or become damaged.

Competitive Landscape

Nouval Group is set to maintain the leading position in small kitchen appliances (non-cooking) in 2014 with a 30% retail volume share, followed by Moulinex Misr Intercommerce with a 23% volume share, The Gillette Co with a volume share of 17% and Palson Trading Espana SA with a volume share of 11%. Nouval Group and Moulinex Misr Intercommerce continue to benefit from very high levels of brand loyalty and repeat purchasing behaviour is the main reason for their leading positions in small kitchen appliances (non-cooking) at the end of the review period.

Full Report Details at
- http://www.fastmr.com/prod/953016_small_kitchen_appliances_noncooking_in_egypt.aspx?afid=301

Industry Prospects

Sales of kettles in Egypt are expected to improve during the first half of the forecast period, although overall volume sales in the category are expected to remain relatively low due to recent tax increases imposed by the Egyptian government, which have had a strong and direct influence on the finances of many Egyptian consumers. Over the second half of the forecast period, volume growth in kettles are set to accelerate as high numbers of Egyptian consumers are expected to want to replace their old stainless steel teapot-style kettles with more modern electrical kettles. Overall, it is expected that kettles in Egypt will increase in volume by 8% over the course of the entire forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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