Now Available: Personal Care Appliances in Egypt

From: Fast Market Research, Inc.
Published: Thu Feb 12 2015

Towards the end of the review period, sales of body shavers in Egypt continued to be constrained by various economic factors. This is because the majority of products in the category are typically purchased by middle-income and a high-income women, while low-income Egyptian women tend to stick to traditional methods such as waxing, halawa (sugaring) and epilators. However, it should be noted that the majority of Egyptian women are low-income consumers and thus these traditional hair removal methods are much more popular than the use of body shavers.

Competitive Landscape

Philips Middle East & Africa remained the clear leader in personal care appliances in Egypt throughout the review period and the company is expected to maintain this position in 2014 with a 24% volume share. Philips continues to benefit from its status as a globally famous small appliances brand which is able to command high levels of consumer loyalty due to the very high quality of its personal care appliances. In addition, the company’s strong advertising campaigns and clever product placement in the major retail distribution channels for personal care appliances such as electronics and appliance specialist retailers outlets and hypermarkets have enabled Philips to maintain its position as the leading player in personal care appliances for many years. However, Philips’ volume share in personal care appliances in Egypt peaked on 26% in 2012 before declining to 24% in 2013, where it is set to remain in 2014. Gillette Co is set to maintain second position in personal care appliances in 2014 with a 16% volume share, while Nouval Group is set to hold third position with a 2% volume share in 2014.

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Industry Prospects

Personal care appliances in Egypt is expected to experience a gradual decline in volume sales over the forecast period, a trend which is set to be mainly due to the increasing number of Egyptian women who opt to use traditional hair removal methods instead of body shavers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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