Croatia Tourism Report Q2 2015 - New Report Available

Despite revising our growth forecasts for the Croatian tourism market downwards since 2014, we still expect to see the industry grow healthily over the coming y ears. Accession to the EU, combined with a general recovery in the economies of many European source markets, will continue to boost arrivals to the country by around a million over the forecast period and this will lead to positive developments across all other key market indicators with the exception of outbound tourism, which remains at risk of stagnation due to a relatively flat domestic economy.

The growth in arrivals that we expect to drive investment in the sector is likely to be lower than originally anticipated due to a slight slowdown in growth in the EU, which provides the bulk of arrivals to Croatia. As such, growth is dependent on the continued health of those economies, Germany in particular as the largest contributor of tourists to Croatia. Inbound travel will increase by about 1mn journeys between 2015 and 2018, reaching 12.8mn at the end of our forecast period. Outbound tourism will also grow but will be held back by sluggish domestic economic growth. Nevertheless we expect to see outbound travel increase from 2.1mn journeys in 2015 to 2.4mn journeys in 2018.

Full Report Details at
- http://www.fastmr.com/prod/953227_croatia_tourism_report_q2_2015.aspx?afid=301

The country's transport infrastructure is in serious need of modernisation but a lack of government funding is holding back investment, EU structural adjustment funds are now available to Croatia, however, and this will go some way to encouraging the flow of tourists by increasing travel capacity, including the expansion of Zagreb airport which is benefitting from European funding. Challenges remain such as the lack of luxury accommodation and an overreliance on the summer season and European source markets. But these challenges also provide opportunities for investment, especially as the government looks to open up the tourism markets to greater investment from abroad.

Key Recent Developments

* Swiss company TFI Holding...

The Croatia Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Croatia Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Croatian tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for Croatia to test other views - a key input for successful budgetary and planning in the Croatian tourism market.

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