Market Report, "New Zealand Tourism Report Q2 2015", published

From: Fast Market Research, Inc.
Published: Fri Feb 13 2015

We are forecasting healthy and sustained growth across a range of key indicators in New Zealand's tourism market. Benefiting from high profile and consistent marketing campaigns targeting key growth markets, inbound arrivals are increasing steadily which will provide a boost for tourism related expenditure in the country. At the same time, domestic economic growth is supporting a slight expansion of New Zealand's outbound travel market.

New Zealand is actively pursuing growth in arrivals from key markets in the burgeoning Asia Pacific region. The tourism body Tourism New Zealand has been working with travel companies in South Korea and China to increase tourism, and has also appointed a new creative advertising agency specifically to target growth in tourism from Indonesia. This reflects the importance of regional travel to New Zealand, which accounts for the vast majority of tourism arrivals, around 2mn out of the 3mn expected arrivals in 2015 will be from the Asia Pacific region. As economies in the region grow, we expect to see healthy growth in tourism to New Zealand. This will provide opportunities for a range of sectors, including the hotel and restaurant industry and tour operators/travel companies.

Full Report Details at

The outbound tourism market is slightly larger than the inbound travel market. Tourism departures are forecast at just over 3mn in 2015, but will see slightly slower growth throughout the remainder of the forecast period than arrivals. As with inbound arrivals, the outbound travel market is dominated by New Zealand's Asia Pacific neighbours, though the United States and several countries in Europe remain popular for New Zealander tourists.

New Zealand is well placed to support growth in tourism. The country's main airport in Auckland recently completed expansion works, and we are gradually seeing an increase in flight routes to the country including a direct connection to Latin America expected later in 2015. The road and rail network is...

The New Zealand Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's New Zealand Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the New Zealand tourism industry.

Key Benefits

* Benchmark BMI's independent tourism industry forecasts for New Zealand to test other views - a key input for successful budgetary and planning in the New Zealand tourism market.

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Company: Fast Market Research, Inc.
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