Just Published: "Kazakhstan Food & Drink Report Q2 2015"

From: Fast Market Research, Inc.
Published: Mon Feb 16 2015

The devaluation of the teng e in early 2014 and elevated consumer price inflation (forecast to stay at over 8% in 2015) will impact on household spending in Kazakhstan. However, p rivate consumption is set to remain the primary driver of economic growth and this keeps our outlook positive for spending on food and drink. Future drivers of growth will be portfolio expansion by major manufacturers and importers, including strong marketing and promotional campaigns targeting younger and more aspirational consumers. The Kazakh government's recently announced financial incentive, offering up to 30% cash back to foreign investors in newly created firms, should boost investment into domestic companies in a country that is already an attractive destination for foreign investment.

Full Report Details at
- http://www.fastmr.com/prod/956877_kazakhstan_food_drink_report_q2_2015.aspx?afid=301

Headline Industry Data (local currency):

* 2015 per capita food consumption: +11.2%; compound annual growth rate (CAGR) 2014 to 2019: +10.2%
* 2015 alcoholic drinks value sales: +12.2%; CAGR forecast 2014 to 2019: +11.4%
* 2015 soft drinks value sales: +14.4%; CAGR forecast 2014 to 2019: +13.9%

Key Industry Developments

Kazakh Market Drives Coca-Cola Icecek Volume Sales Growth : Coca-Cola Icecek announced on 13 January 2015 that its volume sales for 2014 increased by 6.9%. The increase resulted mainly from double digit rates of growth in its international markets. Volume growth rates from its Kazakhstan operations came in at 18.8% year-on-year (y-o-y), despite challenging economic conditions following the devaluation of the tenge in February 2014. The Kazakh performance was backed by growth in market share and more than 20% volume growth across the sparkling drinks category.

McDonald's To Enter Kazakhstan In 2015 : US fast food giant McDonald's announced in November 2014 that it will open its first restaurant in Kazakhstan in H215. The company has entered a partnership with Kazakhstan businessman Kairat Boranbayev to open the burger bar at a yet-to-be-announced...

The Kazakhstan Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Kazakhstan Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Kazakhstan.

Key Benefits

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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