Mexico Consumer Electronics Report Q2 2015 - New Market Study Published

Mexican consumer electronics spending growth underperformed many of its Latin American peers in 2013 and 2014 as a result of relatively weak economic performance and peso depreciation against the US dollar . However, from 2015 we expect spending growth will move higher as the economy strengthens, but peso depreciation will continue to squeeze household purchasing power . T he focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market, particularly as currency performance strengthens . Particular a reas of opportunity include tablet and hybrid notebooks, smartphone s and digital TV set upgrades . O ur bullish medium - term outlook is also based on the booming manufacturing sector as vendors target t he domestic market and look to utilise its proximity and trade agreements with the US .

Full Report Details at
- http://www.fastmr.com/prod/956881_mexico_consumer_electronics_report_q2_2015.aspx?afid=301

Headline Expenditure Projections

* Computer hardware sales: USD8.2bn in 2014 to USD8.4bn in 2015, an increase of 3.0%. Tablet sales will continue to outperform, but reports in H214 also indicate strong momentum in the hybrid notebook market.
* AV sales: USD2.6bn in 2014 to USD2.7bn in 2015, an increase of 1.9%. Demand growth expected to slow substantially from 2014 after TV set upgrade demand was brought forward ahead of the FIFA World Cup tournament in Brazil.
* Handset sales: USD5.7bn in 2014 to USD5.9bn in 2015, an increase of 4.1%. The handset market is again expected to outperform in 2015, but growth will continue to move to a slower growth trajectory as a combination of saturation and price erosion limit value growth.

Key Trends And Developments

The first wave of smartphone growth in Mexico was spearheaded by global leaders such as Apple and Samsung Electronics. These vendors reaped large financial rewards, and BMI calculates from browsing traffic data that they remained the largest vendors by smartphone installed base in Mexico at the end...

The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.

Business Monitor International (BMI)'s Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.



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