"Turkey Consumer Electronics Report Q2 2015" now available at Fast Market Research

Turkey's Consumer Electronics market is considered to have a strong medium-term growth outlook, as a convergence of broad based income growth, globally declining device prices, improvements to supporting infrastructure and expanded domestic production drive market development. However, there is significant downside to our core scenario as Turkey continues to be among the European markets most exposed to downside risk. For instance, Turkey continues to be dependent on external financing, which leaves domestic credit growth exposed to international sentiment and this is a particular concern given the importance of credit as a driver of Turkey's economy. Meanwhile, there is also downside risk from the regional security situation, with the potential for instability or the conflict in Syria to result in spill-over to Turkey, as well as uncertainty about the electronics trade regime as handset import tariffs were being investigated in late 2014 .

Full Report Details at
- http://www.fastmr.com/prod/956917_turkey_consumer_electronics_report_q2_2015.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: USD4.9bn in 2014 to USD5.0bn in 2015, +2.1% in US dollar terms. Growth will be squeezed slightly by lira depreciation in 2015, but this should be outweighed by stronger demand for tablets, and to a lesser extent notebooks, in 2015.

AV Sales: USD2.7bn in 2014 to USD2.6bn in 2015, -2.8% in US dollar terms. TV set sales outperformed in 2014 due to the FIFA World Cup, but in 2015 demand will contract due to TV set demand being brought forward to 2014, TV set price erosion and digital camera and mp3 player demand cannibalisation.

Handset Sales: USD6.2bn in 2014 to USD6.4bn in 2015, +1.9% in US dollar terms. The handset market has been the outperforming segment of the consumer electronics market since the beginning of the smartphone boom in 2010-2011. However, we expect growth will slow markedly from 2015 as a result of a combination of diminished numbers of first-time buyers and price erosion, particularly in the Android ecosystem.

Key Trends &...

The Turkey Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Turkey.

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