Just Published: "Latin America Cloud Analytics Market"

The Latin Americancloudanalytics market is estimated to grow at a Compound Annual Growth rate (CAGR) of 29.1% from 2014 to 2019. Although Brazilholds the larger share in the Latin Americancloud analytics market, Mexico is expected to grow considerably well. The growth of the cloud analytics market in this region is driven by technological advancement and the need to derive useful data from the big data available on web. However, cloud analytics is time consuming sometimes, when the tools for efficient data extraction and analysis are not present. Moreover, emerging economies such as Brazil and Mexico are creating growth opportunities for the Latin Americancloudanalytics solutions in this region.The Latin Americancloudanalytics market is segmented and forecast on the basis of solutions into cloud BI tools, hosted data warehouse solutions, complex event processingenterprise, performance management, governance, risk, and compliance, and analytics solutions.

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Also, it is segmented on the basis of industry verticals intoBanking, Financial Services, and Insurance (BFSI), healthcare, media &entertainment, telecommunication, consumer goods &retail, business &consulting, education & research, and manufacturing &energy. The market is further segmented and forecast on the basis of endusers intoenterprises and Medium Business&Small Business (SMB). The Latin Americancloudanalytics market is also segmented on the basis of major countries in this region, such as Brazil, Mexico, and Columbia. Factors like increase in usage of social media to analyze consumer behavior by organizations to design strategies accordingly and the rapid growth in the tech savvy population are driving the growth of the cloud analytics market among SMBs in this region.

Geographically, Latin America is estimated to command a miniscule share by 2014 of the global cloudanalytics market, but the potential extension of this share is supreme considering the developing stage of Latin American countries. Brazil holds around 32% of the overall Latin Americancloudanalytics market by 2014. The Latin Americancloud analytics market is primarily driven by technological advancement and extensive use of social media in this region.

As of 2014, the Latin Americancloudanalytics market is estimated to be dominated by IBM (U.S.), Microsoft Business Division(U.S.), Oracle Services (U.S)., SAP( Germany) and SAS(U.S.). New product launches, partnerships, acquisitions, and collaborations are the major strategies adopted by most of the players to achieve growth in the Latin Americancloudanalytics market.

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