Consumer and Market Insights: Meat Market in Australia - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Feb 24 2015

This report brings together market data to provide a comprehensive brief of the Meat sector in Australia. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

* Exiting high consumption of Meat in Australia and a marginal increase in population will result in a sluggish growth in the Australian Meat market
* Fresh Meat (Counter) is the largest Meat category by volume sales in Australia
* Ambient Meat will register the highest growth rate as Australians seek convenient Meat products while cooking
* Hypermarkets and Supermarkets account for the majority of sales in the Meat market, followed by Convenience Stores
* High concentration of international companies in feedlots and processing companies might impact the domestic prices as foreign companies seek to export Meats for a higher profit margin

Full Report Details at

Australians enjoy a high standard of living and quality and variety is of prime importance while making purchase decisions. Therefore, a growing demand for premium quality Meats that are cleaner, superior, healthier and certified, will be in demand. The increasingly busy lifestyles of the young and the adult population will drive the demand for products that are processed thereby being less cumbersome and easy-to use. These products facilitate their hectic schedule.

Reasons to Get this Report
This overview of the consumer and market dynamics of the Australian Meat sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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