Chipotle vs. McDonald's - Chipotle puts the "fast" in fast-casual, McDonald's flounders

From: Fast Market Research, Inc.
Published: Fri Feb 27 2015

A November 2014 press releases revealed an erosion of McDonald's' results across most of its divisions, a stark contrast with one of its former companies, Chipotle. Chipotle has outperformed not only McDonald's in recent years, but also the economy. This case study analyzes the two company's financial performances and business practices, as well as the fast casual restaurant sector.

Report Features and Benefits

* Provides an analysis and assessment of McDonald's' and Chipotle's financial results, comparing how the two have performed in recent years.
* Looks at the differing business practices of McDonald's and Chipotle and how they impact their profit margins.
* Provides insight into the difference between the quick service and fast casual restaurant sectors.

Report Highlights

Despite Chipotle's growth outperforming McDonald's for revenues, net income and restaurant openings, McDonald's profit margins remain almost twice those of Chipotle. To improve profit margins while maintaining its social values, Chipotle focuses on developing its staff and increasing throughput, avoiding franchising and cheap processed ingredients.

Full Report Details at

Key Questions Answered

* How is McDonald's performing in the wake of competition from the fast casual restaurant sector?
* How has Chipotle achieved its success?
* How is Chipotle consolidating its success?
* What are fast casual restaurants?

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Company: Fast Market Research, Inc.
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