Market Report, "Vacuum Cleaners in Japan", published

Vacuum cleaners in Japan declined by 1% in volume terms in 2014 due largely to the underperformance of the largest category, cylinder vacuum cleaners, which registered a negative 4% growth in volume terms. Despite the negative growth, cylinder vacuum cleaners accounted for 66% of volume sales in the entire vacuum cleaners category. On the other hand, the new vacuum cleaner formats, such as stick and robotic vacuum cleaners, grew by 15% and 16% respectively in volume terms in 2014.

Competitive Landscape

The vacuum cleaners category in Japan is concentrated and the top four manufacturers, which are all domestic companies, accounted for 67% of volume sales, with Panasonic retaining its lead with 31% in 2014. The two leading companies lost share to foreign companies such as Dyson Appliances, iRobot and Electrolux, all of which increased their presence in 2014. Consumers gradually shifted away from conventional cylinder vacuum cleaners and migrated to new vacuum cleaner formats such as robotic vacuum cleaners and stick vacuum cleaners, of which the foreign companies have an advantage thanks to their expertise and experiences in the product categories.

Full Report Details at
- http://www.fastmr.com/prod/960620_vacuum_cleaners_in_japan.aspx?afid=301

Industry Prospects

The vacuum cleaners category in Japan is expected to decline marginally over the forecast period due to the struggle of cylinder vacuum cleaners, which are expected to record a volume CAGR of -2% over the forecast period. The hectic lifestyles of many households leaves less time for time-consuming household chores such as cleaning.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in Japan?
* What are the major brands in Japan?
* How have stick vacuum cleaners performance over the past 5 years?
* Are robotic vacuum cleaners the future for the vacuum industry?

Reasons to Get this Report

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