Coffee in Ecuador - New Study Released

The government is eager to reduce imports and slowly change Ecuador’s main current production grid (which relies on unprocessed products like petroleum, shrimp and bananas) towards more industrialised and value-added products. This is one of the reasons why in December 2013 the COMEX (External Commerce Committee in Spanish) created the 116 Resolution, which aims to control imported products with additional quality certificates but in reality reduces imports. This helped local production as local producers were able to fill in the gap of the missing product availability left by imported brands like Colcafé and Café Buendía.

Competitive Landscape

Nestlé de Ecuador led sales in 2014, recording a value share of 30%. Nestlé’s advantage is that its Nescafé brand is highly positioned in instant coffee, which accounts for 96% of coffee sales. Nestlé has been able to reach a wide range of consumers thanks to its product variety, various pack sizes, a large distribution network and constant marketing campaigns.

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Industry Prospects

During the forecast period, coffee culture is expected to continue expanding all over the country and to smaller cities. This is likely to make consumers demand more new products and varieties in order to maintain growing interest in new options. This is why it is expected that more product variety with more flavours and formats will develop between 2014 and 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Ecuador?
* What are the major brands in Ecuador?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Ecuador?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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