New Market Report: Tea in Egypt

Egyptians are well-known for being big tea drinkers. However, the country’s vast numbers of young people perceive black tea as boring, and many of them are moving towards coffee and other hot drinks. This has driven Egypt’s leading tea producers to begin realising the importance of providing new brands and varieties of tea which target younger consumers, such as green tea and fruit/herbal tea, which are believed to be better able to compete with coffee and other hot drinks for the attention of Egyptian consumers.

Competitive Landscape

The El Arosa brand from Badawy & Sons continued to lead tea in Egypt in 2014, with a value share of 51%, although the brand experienced a two percentage point decline in its value share during this year. The El Arosa brand is 100% locally-owned, and enjoys very high popularity due to the fact that it is regarded as a traditional Egyptian brand with a product range which appeals to the majority of the Egyptian population. Not only does the comprehensive nature of the El Arosa product range drive sales of this brand, but its unit prices are quite low in comparison with rival brands. El Arosa is thus considered cheaper than its major rival brands in both loose black standard tea and black standard tea bags.

Full Report Details at
- http://www.fastmr.com/prod/959120_tea_in_egypt.aspx?afid=301

Industry Prospects

Retail volume and value sales are expected to see diverging trends during the forecast period. On the one hand, retail volume sales of tea are set to increase by a CAGR of 2% over the forecast period, which is higher than the 1% volume CAGR recorded over the review period. This will be the result of expected political and economic stabilisation in the country. In addition tea is a staple item, and will benefit from the country’s rising population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Egypt?
* What are the major brands in Egypt?

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