Now Available: Writing Instruments in Indonesia

From: Fast Market Research, Inc.
Published: Tue Mar 03 2015

Writing instruments continued to perform robustly in 2014, thanks largely to expansion of the consumer base and players’ marketing activities. In addition to demand from core users, especially students and office workers, children nowadays start to draw, colour and write at a younger age. Understandably, the consumer base for writing instruments, especially colouring and pencils, has expanded to reach toddlers. In addition, companies have been investing heavily in marketing activities, especially through below-the-line events to promote their writing instruments. These helped to stimulate demand for writing instruments during 2014.

Competitive Landscape

Posting a 16% value share in 2013, Faber-Castell International Indonesia led writing instruments through its comprehensive offerings. Through domestic manufacturing facilities, the company continued to gain competitive advantage in pricing despite offering quality products of international standard. The company continued to employ a marketing strategy such as national drawing competitions and social media presence. In addition, it stayed active in new product developments offering more sophisticated writing instruments such as Colour Grip pencil with non-slip dots to strengthen grip, and brighter colours, a non- toxic Hexagonal Oil Pastel, and premium Faber-Castell n’ice pen towards 2014.

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Industry Prospects

Over the forecast period, value sales of writing instruments in Indonesia are expected to rise at a CAGR of 4% at constant 2014 prices. Room for growth is expected to be developed amongst target consumers in both value and volume terms. Schools, universities and offices will remain core sources of demand for the category. Moreover, a number of consumers will be more likely to opt for products for their personal use, as various styles of will be available across categories, and this could keep writing instruments dynamic.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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