Market Report, "Irons in Italy", published

From: Fast Market Research, Inc.
Published: Wed Mar 04 2015

Irons has a very high penetration rate of 90% in Italy, leaving little room for the development of the category, especially in such a recessive period, when customers are postponing all non-essential purchases and trying to make the product replacement cycle as long as possible.

Competitive Landscape

Groupe SEB led irons with a 29% volume share in 2014, due to its well-known brands Moulinex, Rowenta and Tefal. De’Longhi ranked second with a GBO volume share of 18%, thanks to its famous brands Ariete, Braun and Simac. Koninklijke Philips was the third player with a volume share of 14%, followed by Termozeta and Tenacta Group, both with a 13% share.

Industry Prospects

Irons is expected to see a negative volume CAGR of 3% in the forecast period. This is because irons is a mature category with a high penetration rate, with little room for improvement, and also due to consumers’ perception of these products as non-essential expenditure that can be postponed.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Italy?
* What are the major brands in Italy?
* What is the most common cooking appliances in Italy?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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