New Market Report: Other Hot Drinks in South Africa

Other plant-based hot drinks refer to chicory-based drinks, which compete directly with coffee in South Africa. Chicory-based drinks are more affordable than coffee, and appeal to the lower LSM groups. However, with price increases and economic pressure, consumers are dropping out of the category and drinking black tea instead as it is more affordable.

Competitive Landscape

Nestlé South Africa dominates South African other hot drinks with a value share of 46% in 2014. National Brands Ltd falls into second position with a 34% share in 2014. Kraft Foods South Africa and GlaxoSmithKline SA (Pty) Ltd have a very small share overall, with less than 1% each. However, the companies had a stronger presence in flavoured powder drinks with their respective Cadbury Drinking Chocolate and Horlicks malt-based hot drinks brands.

Industry Prospects

Overall, with other plant-based hot drinks accounting for the bulk of sales of other hot drinks, the key future trend will continue to be affordability amongst lower-income consumers. However, within malt-based hot drinks, the health and wellness trend will be a strong driving force, as there will be a greater focus on fortification in order to appeal to consumers’ health concerns. Chocolate-based flavoured powder drinks will continue to focus on both affordability and indulgence.

Full Report Details at
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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in South Africa?
* What are the major brands in South Africa?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?



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