"Small Kitchen Appliances (Non-Cooking) in Greece" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sat Mar 07 2015

Kettles is the largest category in small kitchen appliances (non-cooking), yet with only 149,400 units sold in Greece in 2014, the penetration rate is rather low, allowing room for growth. Kettles witnessed an increase of 7% in volume terms in 2014, which made it the best performing category. Growth was considerably higher than the review period average, with a negligible negative CAGR.

Competitive Landscape

SEB Groupe Hellados ranked first in small kitchen appliances (non-cooking) in 2014, with a 27% volume share, with its Tefal brand seeing the highest share of 26%. Apart from Tefal, the company also markets the brands Krups and Rowenta, which, however, only account for a fraction of overall sales of small kitchen appliances (non-cooking).

Full Report Details at
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Industry Prospects

Due mostly to the performance of kettles, which has a very low penetration rate in Greece in comparison with other Western markets, there is still room for growth in small kitchen appliances (non-cooking). Despite the economic downturn, sales of small kitchen appliances (non-cooking) are set to increase by a CAGR of 3% volume terms and also by a CAGR of 3% in value terms at constant 2014 prices in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Greece?
* What are the major brands in Greece?
* Has the recession impacted performance in small kitchen appliances insdustry?
* Are coffee mills growing in line with coffee machine consumption?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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