New Report Available: Small Cooking Appliances in Greece

The cocooning trend has created prosperous ground for growth for certain types of small cooking appliances. Greeks have reduced their frequency of visits to cafés, and in this context more consumers are willing to invest in a good coffee machine in order to have a coffee whilst at home. Likewise, Greeks are cutting their spending on foodservice, opting for meals that they can prepare at home, and this is giving a boost to sales of appliances such as electric steamers and toasters.

Competitive Landscape

De’Longhi Kenwood Hellas was the leading company in small cooking appliances in 2014, with a 25% volume share. The company’s leadership can be attributed to the strong performance of its flagship brand De’Longhi, whilst its volume share increased over the last two years following the acquisition of Braun in 2013 from Berson C Sarafidis Bros.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/960292_small_cooking_appliances_in_greece.aspx?afid=301

Small cooking appliances is set to increase by 1% per annum in volume terms and see negligible overall value decline at constant 2014 prices. This shows that cheaper appliances will continue to gain share, whilst promotional activities will remain prevalent and essential for sustaining volume sales amidst the economic turmoil.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Greece?
* What are the major brands in Greece?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Greece?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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