"Heating Appliances in Italy" Published

The economic recession and the consumption crisis negatively affected sales of heating appliances in 2014. As most Italian buildings and flats have central heating systems, Italian consumers do not need to purchase heating appliances such as fan heaters, convector heaters, oil-filled radiators, halogen heaters or ceramic heaters. Usually these appliances are bought for second houses or those without heating systems, which are the minority of houses. Furthermore, as products in this category are not considered strictly necessary, Italians prefer to postpone their acquisition.

Competitive Landscape

De'Longhi was the leader in heating appliances in 2014, with a volume share of 19%, thanks to its strong brand awareness, wide availability amongst retailers and positive quality-price ratio. Argoclima and Olimpia Splendid ranked second and third respectively with volume shares of 12% and 9%. Ardes, Vortice Elettrosociali and Orieme followed with a combined share of 16%.

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Industry Prospects

Heating appliances is expected to see a negative volume CAGR of1% in the forecast period, and a negative value CAGR of 2% at constant 2014 prices, as products in this category are not considered necessary by Italians, and consumers prefer to invest their limited amount of money in other appliances, which are considered more essential and more necessary in terms of having a positive impact on their lives. Also, taking into consideration that the majority of Italian flats already have central heating systems, consumers will postpone purchases to a better time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Italy?
* What are the major brands in Italy?
* Are central heating units inhibiting potential growth for electric fires?

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