New Market Report: Coffee in Estonia

From: Fast Market Research, Inc.
Published: Sat Mar 07 2015

In 2014, retail sales rose by 5% in current terms to reach €59 million and 4% in volume terms to reach 5,200 tonnes. On-trade volume sales also increased by 4%, to reach 300 tonnes. Value sales growth can mostly be attributed growing awareness of coffee products among consumers and the process of trading-up towards quality brands. The hectic lifestyle of the average Estonian promotes coffee consumption and coffee is considered beneficial for one’s health, if consumed in moderate amounts. It is even perceived that drinking coffee possibly reduces the risk of suffering from heart and respiratory diseases or diabetes. Estonians mostly use press pot and filter machines to make coffee at home.

Competitive Landscape

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Gustav Paulig leads coffee with a retail value share of 28% in 2014. Paulig, a favourite brand among Estonian coffee consumers, is well-established available for a within the country. The brand’s products enjoy very good distribution and they are advertised regularly. The company supplies the popular Paulig, Paulig Classic, Presidentti, Paula and Juhla Mokka brands. The product portfolio is wide, ranging from economy brands to expensive premium country-of-origin coffees.

Industry Prospects

Coffee consumption is expected to grow moderately over the forecast period. Despite the high level of maturity within coffee in Estonia, the emergence of coffee pods and coffee machines has created new possibilities for growth. Furthermore, value sales growth is expected to be fuelled by the growing purchasing power of consumers, who are likely to continue to trade-up as their interest in high-quality products grows. In addition, growth will be supported by the belief that moderate coffee consumption is healthy rather than unhealthy.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Estonia?

About Fast Market Research

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You may also be interested in these related reports:

- Coffee in Austria
- Coffee Market in the US 2014-2018
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