Just Published: "Baby and Child-Specific Products in Tunisia"

The current value sales of baby and child-specific products reached TND22 million in 2013, with the highest sales being made by baby and child-specific toiletries with value sales of TND8 million. The overall category posted growth, reflecting a rise in the number of parents with an awareness of these products and their willingness to provide what they perceive to be the best products in terms of health and safety for their children. However, the category is continuing to be negatively impacted by the limited consumer demand.

Competitive Landscape

During 2013, Johnson & Johnson Inc led the baby and child-specific category with a 24% value share. The company has a presence in a range of product areas within the category and it benefits from a longstanding presence in the category. It has significant experience in the market, and its brand is widely recognised for its high quality positioning compared to its competitors. Furthermore, Johnson & Johnson Inc products have wide availability in Tunisia. It posted a one percentage point rise in value share in 2013, the largest rise in company share recorded within baby and child-specific products.

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Industry Prospects

Over the review period, Tunisian baby and child-specific products were much improved in terms of quality, with the bulk of products being in line with the purchasing power of the middle-income Tunisian consumers. However, Tunisians tend to try to buy premium products for their children, if they can afford them. However, the economic crisis is negatively affecting consumer purchasing power; therefore, consumers are expected to show greater interest and trust in domestic products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Tunisia?
* What are the major brands in Tunisia?

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