New market study, "Microwaves in Spain", has been published

The microwaves category registered a slower growth rate than most of the other major appliances categories in 2014. During the last decade many Spaniards changed their eating habits toward healthier food and methods of cooking. This saw them prefer freshness to the convenience and easiness of ready meals suitable for preparation in a microwave.

Competitive Landscape

LG Electronics España SA led the Spanish microwaves category throughout the review period, posting a 15% volume share in 2014 following 13% growth on the previous year. Electrodomésticos Taurus SL remained ranked second with 11% and Sanyo España SA was third with 9%.

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Industry Prospects

During the forecast period, the microwaves category is expected to see volume sales rise at a CAGR rate by 2%, while value sales will increase at a 3% CAGR at constant 2014 prices. The recovery of Spanish households' economic situation will support this performance. However, the growth will be tempered by the anticipated popularisation of traditional ovens that incorporate a microwave function, with these already being available in the high-end segment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Spain?
* What are the major brands in Spain?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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