Hair Care in Kazakhstan: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 09 2015

In 2013, hair care continued to benefit from a further shift towards more expensive and higher-quality products. This trend was supported by improving purchasing power and population growth. Younger people use shampoos, though most elderly consumers do not. Another factor contributing to current value growth is the fast development of men’s products in Kazakhstan.

Competitive Landscape

Procter & Gamble maintained its leadership with a 29% retail value share in 2013. The company’s success derives from the popularity of brands like Head & Shoulders, Wash & Go, and Pantene Pro-V. These brands have a long presence in Kazakhstan and they were strongly supported by advertising and distribution strategies over the review period. Moreover, local consumers tend to trust and remain loyal to multinational hair care brands, which also contributed to the company’s strong performance.

Full Report Details at

Industry Prospects

Over the forecast period, hair care is set to see further development in terms of product variety. Demand is expected to grow as hair care remains far from saturated. Consumer preferences will switch towards more expensive, higher-quality products. The assortment in lower-end segments is also anticipated to grow, as the number of Russian products, which offer good quality items at lower prices, is predicted to expand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Kazakhstan?
* What are the major brands in Kazakhstan?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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