New Report Available: Baked Goods in Iran

From: Fast Market Research, Inc.
Published: Mon Mar 09 2015

Bread is a staple of the Iranian diet, and can be regarded as the key category in baked goods; expected to account for a 99% share of retail volume sales in 2014. This product is mainly produced in unpackaged/artisanal format in traditional bakeries. Different forms of traditional bread are baked in these outlets, including lavash, taftan, sangak and barbari.

Competitive Landscape

Artisanal products are dominant in baked goods in Iran; expected to account for a 75% share of retail value sales during 2014. However, each category in baked goods has different leaders which have better coverage across the country. Bread, for instance is under the strong influence of independent small bakeries, which offer unpackaged/artisanal products. It is estimated that there are 60,000 bakeries all across Iran which are owned by individuals.

Full Report Details at

Industry Prospects

Baked goods in Iran is expected to experience major changes during the next five years, especially in bread, in which a rapid trend of conversion from unpackaged/artisanal to packaged/industrial alternatives will continue. All the remaining subsidies on bread are expected to be fully removed during the forecast period, which will mean further significant rises in the average unit price of this key product. Consumers will look for ways to manage their consumption, and packaged/industrial bread could be a good solution for many of them.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baked goods in Iran?
* What are the major brands in Iran?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?
* Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Reasons to Get this Report

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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