Microwaves in Venezuela - New Market Research Report

Retail sales of microwaves declined by 34% in volume terms in 2014. Despite constant demand from consumers, the lack of products in the market led to a significant sales decline. Retailers used up their stocks in 2013, which built up during 2012, when import restrictions were relaxed by the government as part of its strategy in the build-up to presidential elections in October 2012.

Competitive Landscape

Mabe de Venezuela led microwaves in 2014 with a retail volume share of 21%, mainly due to rising brand awareness and the strong presence of the company in retail channels with the brands GE and Mabe. However, in 2014 the availability of these brands was limited due to import restrictions. Ranked second was Electrolux Comercial de Venezuela with a 19% volume share, and Samsung Venezuela was third with 16%.

Industry Prospects

Companies, especially importers, will struggle to remain competitive over the forecast period, amidst import restrictions and limited access to foreign exchange, which will continue to cause strong price increases. As a result, microwaves could be negatively affected by difficulties related to importing products.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Venezuela?
* What are the major brands in Venezuela?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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