"Tea in Spain" Published

Tea witnessed a positive performance during 2014, especially within retail, growing by 5% in both retail volume and current value terms. This growth in sales was due to the efforts of key players and retailers to offer innovative products, and the introduction of new presentations and flavours which can meet the increasing sophistication of consumers. In addition, sales rose because of the popularisation of tea as an added-value and trendy drink.

Competitive Landscape

During 2014 DE Coffee & Tea Southern Europe (the new denomination of Sara Lee Southern Europe) was, for another year, the leader in tea, with a 25% share in retail value terms. This came as a result of the popularity of some of its well-known brands within tea in Spain, and the introduction of innovative products such as Hornimans Fresh, a tea variety that can be prepared in cold water, as well as new flavours and slimming natural teas. Its strong efforts in terms of innovation and advertising in 2014 allowed the manufacturer to record the most dynamic performance, increasing its share by 1%.

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Industry Prospects

During the forecast period tea is expected to record a retail value CAGR of 3% at constant 2014 prices to 2019, due to the increasing popularity of this product in Spain, and the strong efforts by key players in terms of product innovation, offering high-quality products with added-value benefits. In addition, consumers will continue to become more sophisticated and interested in healthy products, benefiting the tea category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Spain?
* What are the major brands in Spain?
* Is loose leaf tea available in Spain?
* Is there a shift from unpackaged to packaged tea in Spain?
* Is there a market for tea pods in Spain?

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