New Market Report: Home Laundry Appliances in Spain

After several years of declines, home laundry appliances, the most important category within major appliances, registered positive growth in 2014. During the review period, consumers have been continuously postponing the replacement of old washing machine because of low spending power and the prospect of a further worsening of economic and social conditions. With the Spanish economy finally experiencing something of a recovery, Spaniards saw a return of confidence and optimism, demonstrated in their decision to replace their old washing machine with a new one, taking advantage of the technological developments that have taken place during the review period.

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Competitive Landscape

BSH Electrodomésticos España SA maintained its leadership in 2014, recording a 23% volume share, following growth of 14%. Electrolux Home Products España SA gained the second-ranked position in 2014 following a 15% increase in volume sales that resulted in the company registering a 17% share. Meanwhile, Fagor Electrodomésticos S Coop slipped into third position, with its share falling from 20% in 2013 to 13% in 2014.

Industry Prospects

During the forecast period the home laundry appliances category is expected to maintain the positive trend seen in 2014, with volume sales set to return to pre-crisis levels by 2018. Volume sales are set to rise at a CAGR of 4%. Value, meanwhile, is expected to present a slightly faster CAGR at constant 2014 prices, driven by the rise in average unit price; this will be supported by retailers and manufacturers, in line with the increasing purchasing power of Spaniards.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Spain?
* What are the major brands in Spain?

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