Recent Study: Air Treatment Products in Poland

From: Fast Market Research, Inc.
Published: Tue Mar 10 2015

Air treatment products is still a niche in Poland with very low penetration rates, especially in the case of air conditioners. With only a few months of hot weather, Poland is not a particularly good market for fans and air conditioner producers. However, hot summers of 2012 and 2014 have affected the market and brought an increase in volume sales. Increasing numbers of consumer, especially staying in major cities, are deciding to buy cooling devices even if they will use them only for few months.

Competitive Landscape

In this highly fragmented category, Grupa Grass is leader with a 16% volume share. Although, Grupa Grass specialises in importing and distributing well-known foreign brands in the case of air treatment products, it created its own private label range Ravanson. Started in 2003, Ravanson quickly became a relatively popular brand among Polish consumers who value its wide portfolio of affordably priced products, under the Ravanson name.

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Industry Prospects

During the forecast period, volume sales of air treatment products are expected to experience a minor CAGR of 2%. With increasing household incomes, Poles will be more inclined to buy air conditioners during the summer months. Additionally, awareness of Polish consumers about these products is rising, which drives sales of more specialised devices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Poland?
* What are the major brands in Poland?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Poland?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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