Market Report, "Microwaves in Norway", published

Microwaves have made something of a comeback in Norway towards the end of the review period. After a significant drop off in popularity from 2008-2010, volume sales have increased and then solidified. The main reason for this is the addition of extra features to most microwaves currently on the market. Central to this are baking, grilling and steaming programmes, which have given microwaves a much healthier image and made it much more acceptable to cook meals using this technology. In addition to this, traditional features like defrosting and the quick warming up of food are contributing to the returning popularity of microwaves.

Competitive Landscape

Whirlpool Nordic AS is the category leader in 2014 with a volume sales share of 27%. Whirlpool has a reputation in the industry for producing microwaves that have simple and functional designs. In addition, Whirlpool is also at the forefront of technological innovation which will ensure its continued prominence in microwaves as appliances move more towards internet and ‘smart’ technology.

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Industry Prospects

Innovations have been dominant in built-in microwaves over the review period but this is likely to change over the forecast period. As additional functions become normalised, they will be transferred to cheaper, freestanding models. With the improvements that this is likely to bring to freestanding models, and the generally cheaper price that they can be purchased for, it is inevitable that growth levels will be strong for freestanding microwaves over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Norway?
* What are the major brands in Norway?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?

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