Tea in Bosnia-Herzegovina - New Market Report

Advertising efforts have been significantly decreased in tea during the review period as the weak economic performance made manufacturers focus on their core products. Changes to the competitive landscape confirm this trend. Whilst tea specialists like Plantago continued to invest in marketing activities and increased market share, companies with core interests elsewhere, such as Vispak (coffee), Pharmamed (pharmaceuticals) and Atlantic Grupa (soft drinks and packaged food), lost market share.

Competitive Landscape

Plantago, Vispak and Pharmamed led tea sales in Bosnia-Herzegovina during 2014 with respective value market shares of 14%, 14% and 11%. All these are domestic manufacturers, typically priced below regional competition, but deploy quite different marketing strategies – Plantago is a tea specialist, building an image of strong quality at a reasonable price, Vispak is a clear price leader, while Pharmamed focuses on functional and medicinal tea varieties.

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Industry Prospects

Negative trends which have dominated tea in Bosnia-Herzegovina during the second half of the review period are likely to be reversed once the economy begins to improve, enabling tea manufacturers to invest more in neglected marketing activities like advertising. Advertising has the potential to boost the growth of tea in Bosnia-Herzegovina over the forecast period by supporting the development of loyal repeat consumers, which are a rarity in tea nowadays.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* Is loose leaf tea available in Bosnia-Herzegovina?
* Is there a shift from unpackaged to packaged tea in Bosnia-Herzegovina?
* Is there a market for tea pods in Bosnia-Herzegovina?

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