Small Kitchen Appliances (Non-Cooking) in Italy - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Mar 11 2015

Kettles saw the best performance in small kitchen appliances (non-cooking) in 2014, with volume growth of 2% to reach 200,000 units, and current value growth of 4% to reach €11 million, because these products are used in second homes, which Italians are increasingly renting to foreigners to have a second source of income. Foreigners from Northern Europe, the US or Asia are more used to consuming tea than Italians, and demand such an appliance in the houses they rent.

Competitive Landscape

Groupe SEB Italia remained by far the leading player in small kitchen appliances (non-cooking) in Italy in 2014, with a volume share of 26%, thanks to its wide portfolio, which includes brands such as Tefal, Moulinex, Krups and Rowenta, and its strong distribution network. Groupe SEB was the leading player in all categories, with a volume share of 65% in coffee mills, 20% in kettles and 15% in other small kitchen appliances (non-cooking). Italians recognise Groupe SEB brands as having a good price-quality ratio, and benefit from their wide availability within retailers.

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Industry Prospects

Small kitchen appliances (non-cooking) is set to see a negligible positive volume CAGR over the forecast period and a 1% value CAGR at constant 2014 prices. Italians will need to save money, and will make purchases only when really necessary, and will usually only acquire essential appliances. Small kitchen appliances (non-cooking) are generally not strictly necessary products, and consumers are expected to postpone their acquisition.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Italy?
* What are the major brands in Italy?

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