Report Published: "Small Kitchen Appliances (Non-Cooking) in Venezuela"

From: Fast Market Research, Inc.
Published: Wed Mar 11 2015

The biggest obstacle to the development of small kitchen appliances (non-cooking) in Venezuela is the resistance of consumers to pay for devices that are considered unnecessary, and whose job can be done manually. For example, this includes: kettles, as water can easily be boiled on the fire; electric kitchen scales, as measuring cups can be used to measure ingredients; electric graters, which are easily replaced by cheap manual graters; and electric can openers, which can be substituted by manual formats, and the use of which is declining anyway, due to the greater availability of easy-open cans.

Competitive Landscape

In 2014 Oster de Venezuela led small kitchen appliances (non-cooking) with a 37% retail volume share. HPG de Venezuela Black & Decker and CorporaciĆ³n Conair de Venezuela, with its brand Cuisinart, followed with shares of 13% and 2% respectively. Although these brands are important, the category is fragmented, as "others" represented a 48% share of volume sales in 2014.

Full Report Details at

Industry Prospects

Over the forecast period small kitchen appliances (non-cooking) is anticipated to see a negligible negative CAGR in retail volume terms and a positive value CAGR of 1% at constant 2014 prices. The growth of the category will be hampered by the fact that such products appeal to only a limited group of consumers. In addition, these products are perceived to offer very little extra value in the kitchen. Should consumers be willing to pay extra for convenience in the kitchen, they would be likely to opt for other products, such as small cooking appliances, which can perform more complex tasks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Venezuela?

About Fast Market Research

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Company: Fast Market Research, Inc.
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