Report Published: "Tea in Guatemala"

From: Fast Market Research, Inc.
Published: Wed Mar 11 2015

Sales of tea continue to increase both in retail and foodservice channels in Guatemala. There is little tradition of packaged tea consumption, however companies have succeeded in marketing some teas, and increasing consumer awareness with value-added options. Products such as slimming teas are seeing higher interest among female consumers searching for natural options for weight loss and other ailments such as stress, digestive disorders, etc.

Competitive Landscape

Given the strength of its brand Lipton, Unilever de Centroamérica SA continues to lead sales with a 35% share of current value sales. This brand provides different types and flavours of tea both in bulk presentations as well as in 20 bag folding cartons. There are other competing options that have gained recognition due to a higher level of differentiation.

Full Report Details at

Industry Prospects

Over the forecast period, retail volume sales of tea are set to increase by a CAGR of 2%. Consumption of tea on a country level is expected to continue being low given the strong tradition of coffee consumption. Among key consumers, differentiation in terms of flavours and offered benefits will be important growth drivers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Guatemala?
* What are the major brands in Guatemala?
* Is loose leaf tea available in Guatemala?
* Is there a shift from unpackaged to packaged tea in Guatemala?
* Is there a market for tea pods in Guatemala?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Guatemala?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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