RTD Tea in Ecuador - New Market Study Published

The trend for consuming healthier beverages that provide the most health benefits continued. This is why consumers tend to be more interested in natural products, as they associate natural with healthy. This is also why local flavours and raw materials are becoming more common, as consumers consider local ingredients more natural and products made with them fresher.

Competitive Landscape

Coca-Cola de Ecuador SA led with 41% of off-trade volume sales in 2014. A broad distribution network, constant innovation and large marketing campaigns helped the firm become the leading player in 2013 and maintain the position in 2014. The firm successfully launched two new flavours for its Fuze Tea brand: apple-lemongrass and mango-camomile.

Industry Prospects

Over the forecast period consumers are expected to be more demanding in terms of quality of RTD tea. They are likely to be more interested in natural products that contain low quantities of preservatives, chemicals and sugar or none of these. Demand is expected to increase for more herbal flavours, mainly in hot tea, such as horchata. Consumers are also expected to demand more added health benefits, such as vitamins.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Ecuador?
* What are the major brands in Ecuador?
* What flavors of RTD Tea, like green tea, are the most popular in Ecuador?
* Who is the consumer profile of RTD tea drinkers in Ecuador?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Ecuador?
* Are fountain sales available for RTD Tea in Ecuador?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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