Refrigeration Appliances in Italy - New Market Study Published

In 2014 there was modest growth in refrigeration appliances, due to the need to replace old appliances, and government incentives. Since the Italian economic situation has not improved, consumers continued to be reluctant to spend on high-priced appliances in 2014, and preferred to defer expenditure until absolutely necessary.

Competitive Landscape

Whirlpool Corp as a global owner increased its strong lead in refrigeration appliances in Italy in 2014, with a volume share of 43%, after the acquisition of Indesit SpA, which previously hold a share of 21%. It was followed by Electrolux AB with a 16% volume share. Haier Group, with an 8% volume share, was positioned third in 2014.

Industry Prospects

Over the forecast period refrigeration appliances is expected to increase by a value CAGR of 1% at constant 2014 prices, and also by a CAR of 1% in volume terms. The category is set to be influenced by the same trends observed in the last years of the review period. In addition to the trend towards freestanding appliances and government incentives supporting sales, the growing demand for energy-efficient products is also expected to be visible in the future. In fact, the greater efforts by manufacturers to offer more energy-efficient products are also expected to contribute to the good performance of refrigeration appliances over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Refrigeration Appliances in Italy?
* What are the major brands in Italy?
* What is the preferred refrigeration capacity size?
* What are the growth prospects for fridge freezers over the medium term?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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