Recent Study: Bottled Water in Estonia

From: Fast Market Research, Inc.
Published: Sat Mar 14 2015

Bottled water is seeing healthy growth, with consumers' soft drinks purchases increasingly being impacted by the health and wellness trend. Carbonates and other soft drinks that are perceived to be unhealthy are thus being increasingly often substituted with bottled water. This trend is being supported by growing consumer awareness about the ingredients used in different products across soft drinks, with consumers paying more attention to product labels while making purchases in store.

Competitive Landscape

Varska Vesi leads bottled water sales and accounted for 18% of off-trade volume sales and 17% value share in 2014. The company benefits from offering strong brand Varska, a well-known domestic natural mineral water. In addition, the company offers a wide range of bottled water including flavoured bottled water, alongside a range of non-cola carbonates. Varska Vesi is gradually increasing its production capacity and investing in boosting the image of its products via marketing. The company also offers products at affordable prices, thus appealing to a wide range of consumers in Estonia. These factors enabled the company to marginally gain share in overall bottled water in 2014 over the previous year.

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Industry Prospects

Bottled water is expected to continue to see healthy growth over the forecast period, as the health trend intensifies in the country. Consumers are thus likely to shift away from carbonates due to these products' unhealthy image, with many products switching towards healthier options such as bottled water. Sales growth will also be fuelled by ongoing new product development. Local consumers are becoming more aware of the health benefits offered by functional bottled water and are likely to increase their consumption of such products during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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