Report Published: "Tea in South Korea"

A health trend was present in the category at the end of the review period. Products considered healthier or health-related grew rapidly, such as slimming, herbal and green teas. Tea is a category that is in general perceived as healthy, and this perception is allowing the category to grow constantly.

Competitive Landscape

In 2014 the companies Industrias Oro Verde SA and Herbalife Perú SRL continued to lead the category, accounting for 28% and 27% of off-trade value sales respectively. Herbalife is the most known brand for slimming tea in the country. The company offers instant tea prepared with a blend of teas, to help weight reduction. Industrias Oro Verde SA offers the brand Herbi, which is the most powerful brand of packaged tea and herbal tea products in the country.

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Industry Prospects

Forecast data is not being significantly restated, as the Peruvian economy is expected to continue growing steadily. The off-trade CAGRs of 4% and 12% expected over the forecast period will be very similar to the growth rates registered over the review period. Healthier products are expected to perform better, and traditional alternatives are expected to grow more slowly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Peru?
* What are the major brands in Peru?
* Is loose leaf tea available in Peru?
* Is there a shift from unpackaged to packaged tea in Peru?
* Is there a market for tea pods in Peru?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Peru?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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