New Market Report: Personal Care Appliances in Italy

Oral care appliances saw 3% volume growth in 2014, due to the increasing penetration of electric toothbrush units in Italy, which are highly recommended and promoted by dentists’ associations and strongly promoted by the leading players with new launches and new products. Oral care appliances also benefited from the growing availability on the market of other oral care appliances, such as electric plaque removers, dental water jets, oral irrigators and electric flossers.

Competitive Landscape

Although Philips led personal care appliances as a national brand owner, The Procter & Gamble Co led as a global owner, thanks to its huge investment in new product launches, promotional and marketing activities and lower costs based on global economies of scale. Koninklijke Philips followed in 2014 with a 10% volume share, thanks to its strong brand awareness. Colgate-Palmolive ranked third due to its large product range and strong distribution in retailing.

Industry Prospects

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Personal care appliances is expected to increase by a volume CAGR of 3% in the forecast period, exploiting the positive momentum of the personal care, hedonistic and health and wellness trends in Italy. Analysts think that Italians are willing to spend an increasing amount of money on personal care appliances, especially body shavers and oral care appliances. Furthermore, the number of potential customers is increasing, to also include men.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Italy?
* What are the major brands in Italy?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

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