Recent Study: Other Hot Drinks in Finland

Total volume sales (on-trade and retail) of Other hot drinks grew by a modest 1% in 2014. The booming health trend in Finland slowed down growth as it consists purely of chocolate-based flavoured powder drinks that are regarded as sugary, unnecessary and unhealthy. Parents of small children are switching from these products to healthier ones such as juice and wellness drinks. It also suffers from inactive product development and launches and lacklustre marketing.

Competitive Landscape

In Finland, Other hot drinks was led by multinational Kraft Foods Finland Oy Ab which had a 47% retail value share in 2014. However, it the company lost one percentage point compared to 2013 mainly due to the strong performance of private label products. Kraft Foods Finland Oy Ab markets traditional O’Boy brand which, since its launch in 1959, was the best known, trusted and most popular hot chocolate brand among Finns. The brand also enjoys prime shelf positioning and extensive distribution. Ranked second with a 14% share was the domestic Fazer Makeiset Oy with its well-known Dumle brand.

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Industry Prospects

Other hot drinks in Finland is expected to see a slow 1% volume CAGR in the forecast period. It is facing maturity due to sluggish product development and advertising. A growing number of consumers is turning away from sugary hot chocolate powder drinks and switching to products with healthier image such as juice, tea and bottled water. However, since the biggest consumer group is small children, the impact of health trend on the category remains unclear. A small number of parents in Finland is already buying health products such as super foods for their children. Should this trend become more mainstream it could severely damage the sales of Other hot drinks during the forecast period. Pessimistic economic forecast for Finland will also hamper volume sales. While hot chocolate might be taken off the shopping list in order to keep to the budget, the predicted growing number of children aged 0-14 could support growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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