Large Cooking Appliances in Norway - New Market Study Published

An increase in the popularity of cooking was a major driver in large cooking appliances in Norway in 2014. The popularity of cooking programmes and the increasing profile of celebrity chefs have encouraged Norwegians that fine dining can be replicated in their own kitchens. This has led to an increased demand for superior products so that this new ‘hobby’ is well supported. Ovens with increased functionality are on the rise while superior cooker hoods are also being purchased to complement this.

Competitive Landscape

IKEA Norge AS was the clear leader in large cooking appliances in 2014 with a volume share of 27%. The massive preference of consumers towards built-in appliances is the main driver of this as IKEA enjoys dominance in most sectors when it comes to built-in. IKEA is seen as a place where consumers can go to purchase everything they need when renovating their kitchens with its famous showrooms enhancing the customer experience. In addition, IKEA also provides services for delivery and installation, making the whole experience much more convenient.

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Industry Prospects

Aesthetics are likely to play an increasingly important role in the development of major cooking appliances over the forecast period. Freestanding cooker hoods have already attained a level of elegance and more effort is likely to be dedicated to this amongst manufacturers. Similarly, the full integration of kitchens means that external panelling on appliances is set to become more design based.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Norway?
* What are the major brands in Norway?
* What is the most common cooking appliances in Norway?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

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