New market study, "Other Hot Drinks in Croatia", has been published

From: Fast Market Research, Inc.
Published: Sat Mar 14 2015

Other hot drinks saw very little activity in 2014, which is nothing new as it traditionally has very little to offer in terms of novelty. Tea has managed to catch up in volume sales, but, due to higher unit prices, has much more weight in retail value terms. The competitive situation is fixed, with no other companies even coming close to challenging the combined lead of the two key players.

Competitive Landscape

Nestlé leads with a value share of 45% thanks to its Nesquik brand. Kraš is ranked second, with 38% in 2014. Nesquik and Kraš Express are the first and second-placed brands in flavoured powder drinks and in other hot drinks overall. Third-ranked Franck has a retail value share of 7% overall. Franck has built its position on other plant-based hot drinks, offering a wide product portfolio consisting of Bianka, Divka, Seka and Kneipp brands. These brands have a very long tradition, but are also weakened by the fact that they are not attracting new consumers.

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Industry Prospects

The forecast period brings moderate expectations for sales growth of other hot drinks, with total volume sales expected to grow by a CAGR of 1%. Economic conditions in the country are not expected to improve quickly, so companies will need to boost their sales by making their products more attractive.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Croatia?
* What are the major brands in Croatia?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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