Small Cooking Appliances in Austria - New Report Available

From: Fast Market Research, Inc.
Published: Sat Mar 14 2015

Small cooking appliances continued to profit from the ongoing trend towards healthier lifestyles and thus healthier nutrition in 2014. With many consumers becoming increasingly aware of the importance of good nutrition to overall health, demand for small cooking appliances which enable the quick and simple preparation of healthy meals further increased.

Competitive Landscape

Philips Austria GmbH continued to lead small cooking appliances in 2014 with a volume share of 21%. The company’s leading position mainly derives from its strong presence in soft pod coffee machines (91% volume share), light fryers (28% volume share), electric steamers (20% volume share), electric grills (18%), and toasters (16%). In soft pods, the company is present with its Senseo system. In 2014, soft pods grew by 6% in volume terms, thus outperforming hard pods.

Full Report Details at

Industry Prospects

Small cooking appliances is expected to continue to benefit from the health and wellness and convenience trends over the forecast period. With a growing number of Austrians becoming increasingly aware of the significance of good nutrition on their overall health, demand for small cooking appliances which enable quick and simple preparation of healthy meals with minimal usage of oils and fats is anticipated to continue.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Austria?
* What are the major brands in Austria?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Austria?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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