Tea in Kenya - New Market Research Report

Tea consumption in Kenya continued to grow steadily in 2014, largely due to continued marketing campaigns by KETEPA and Sasini Tea of their flagship brands, Fahari ya Kenya and Sasini tea, positioning them as products that are suitable for the whole family. Furthermore, sustained consumer loyalty has promoted continued tea consumption among many households in Kenya.

Competitive Landscape

Kenya Tea Packers Ltd (Ketepa) continued to lead the category in 2014 with a retail value share of 65%. The company has been present in the Kenyan market for over 30 years, building up a steady and loyal following for its flagship black tea brand, Fahari ya Kenya.

Industry Prospects

Euromonitor International predicts tea will experience an off-trade value CAGR of 1% at constant 2014 prices, over the forecast period. Growth will be due to the expected development of new brands, particularly in green and fruit/herbal teas, as well as increased marketing activities.

Full Report Details at
- http://www.fastmr.com/prod/964098_tea_in_kenya.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Kenya?
* What are the major brands in Kenya?
* Is loose leaf tea available in Kenya?
* Is there a shift from unpackaged to packaged tea in Kenya?
* Is there a market for tea pods in Kenya?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Kenya?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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