New Food market report from Euromonitor International: "Yoghurt and Sour Milk Products in Uzbekistan"
[ClickPress, Mon Mar 16 2015] Sales of yoghurt and sour milk products continue to be dominated by sour milk products, due to consumers’ established habit of consuming sour milk on a regular basis. Traditionally, consumers mainly consume unpackaged/artisanal sour milk, known as katik. However, 2014 saw decreasing production capacities for farmers near to cities and rapid urbanisation, with the supply of unpackaged/artisanal sour milk thus not being enough to satisfy high demand in cities. This resulted in many consumers shifting to packaged/industrial alternatives.
Bustonlik leads sales of yoghurt and sour milk products and accounted for 47% of value sales in 2014. This is thanks to the company's dominance in sour milk products, where it enjoys strong consumer loyalty. Bio-Sut meanwhile ranked second with 9% of value sales in 2014. Despite offering good quality and benefiting from strong brand awareness in some areas, Bio-Sut's production capacity remains low. The company's supply is thus limited to Uzbekistan's capital Tashkent and the surrounding areas, which constrains its sales. Russian player Wimm-Bill-Dann ranked third with 5% retail value share in the year. Wimm-Bill-Dann leads within imported yoghurt thanks to a longstanding presence, resulting in well-known brands and good consumer loyalty.
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Consumer lifestyles are expected to become even more hectic in the forecast period and together with growing disposable income levels, this will result in consumers being prepared to pay more for convenience. As a result, a growing number of consumers are expected to shift from unpackaged/artisanal sour milk products to packaged/industrialised products in the forecast period. Consumers are also expected to become more demanding in terms of hygiene and food safety, which will also encourage a shift to packaged/industrial sour milk products over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
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The Yoghurt and Sour Milk Drinks in Uzbekistan market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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