Market Report, "Watches in Italy", published

From: Fast Market Research, Inc.
Published: Mon Mar 16 2015

Sales of watches were only mildly negatively affected by the current economic crisis affecting Italy, showing a mild increase over 0% in 2014. 2014 saw consumer spending confidence slightly improving compared to 2013, and watches performed better than other personal accessories in Italy. Overall, sales performance was boosted by the more positive results of the high end watches, which continued to benefited from both from wealthy Italians and foreign tourists coming in the country for luxury shopping, which were not as affected by the current recession to the same extent than the lower income consumers.

Competitive Landscape

The competitive landscape of watches continued to be highly fragmented, with the top five ranking companies accounting for 43% of value sales in 2013. Two large multinationals led the market in Italy, namely the Swatch Group Ltd and LVMH Watch & Jewellery SpA in 2013, accounting respectively for 19% and 10% value shares. The Swatch Group is the leading company in both mechanical and quartz analogue watches and across the economy and mid segments, thanks to its portfolio of brands such as Swatch, Tissot, Longines and Omega. Meanwhile, within the high end segment, LMVH ranked first, accounting for a 27% value shares in 2013.

Full Report Details at

Industry Prospects

Over the forecast period, sales of watches are set to be impacted by the effects of the economic crisis to a lesser extent, as 2014 showed already better results; it is likely that a more positive trend will interest sales over the mid-term. As the Italian economy is expected to perform better and to show positive GDP growth from 2015 onwards, consumers are also likely to be less anxious about non-essential accessories such as watches. Nonetheless, the recovery is likely to happen slowly, and value sales are expected to still decrease more mildly, at a constant CAGR of just below 0%. On the other hand, volume sales will take more time to recover and are set to decrease faster, at a 1% CAGR over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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You may also be interested in these related reports:

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